About Mossy Oak Properties
Mossy Oak Properties – About Our Brand
WHAT IS A BRAND?
35 years after Toxey walked into a textile mill and changed the outdoor industry forever, the Mossy Oak brand has grown into a well-rounded outdoor lifestyle brand with a clear and focused mission of getting people closer to nature. While the camo business remains the cornerstone of the Mossy Oak family of brands, the emergence of the Mossy Oak Properties, Biologic, Nativ Nurseries, and Gamekeepers divisions displays the deep, genuine connection the Mossy Oak brand has with the land. After all, without the land and the resource, there is no need for camo in the first place, which is a primary reason for the total corporate commitment to Mossy Oak Properties.
As the brand enters its fifth decade as a company, its strength in turning the heads and warming the hearts of the more than 40 million outdoor consumers continues to grow, aided in part by a multi-faceted marketing strategy that generates billions of consumer impressions annually. Mossy Oak’s brand strength permeates down into all of the Mossy Oak family of brands, giving them an advantage in an increasingly competitive marketplace.
THE MOSSY OAK PROPERTIES STORY
In September 2002, Mossy Oak Properties sold its first franchise, and the growth since then has been nothing short of phenomenal. To date, the Mossy Oak Properties network encompasses a broad range of independent land brokerage offices across the continental US and Alaska, and we are not slowing down anytime soon. We are the largest land brokerage network of our kind in the country; wherever rural and recreational land is sold, is where we will be.
The strength of the Mossy Oak brand is at the center of the success of the Mossy Oak Properties network. When potential clients see a Mossy Oak Properties ad in a magazine or a for sale sign on a property, it is the Mossy Oak icon–the most trusted in the outdoor world–that catches their eye and leads to that first contact. As our franchisees can attest, the brand alone creates a plethora of opportunities that simply would not exist if they were an independent broker.
The future is bright, and we are completely committed to creating increasing value for our network of land specialists via our national marketing campaigns, services portfolio, and emphasis on technology. Our growth will be predicated on continuing to associate with quality land specialist that share our vision and values.